Are you sick and tired of having to go back to your web developers every time you need something changed or fixed?
Are you frustrated with the cost and time that these actions take when you’re pretty sure that it shouldn’t be that difficult?
Are you just over of all the technical mumbo jumbo used by your developers and IT team and just want someone to use everyday language to talk to you about your website?
Can you only find online courses that show you how to build a WordPress site, but not how to actually use it for your business?
WordPress has proven to be one of the most bulletproof of web design platforms – as long as it’s approached in the right way.
Used properly, a WordPress website will work like Lego bricks – you’ll be able to easily and endlessly modify and reconfigure it to your business & marketing needs! Even better, you often won’t need a custom coder to help you update your site.
How to conceptualise your site structure and pages to convert like a marketing pro.
How to easily update the contents and pages of your website, with your sales needs and Search Engine Optimisation (SEO) in mind.
How to go about creating blog posts, and the secrets to driving customers to your site from social media.
How to build a killer enquiry machine by creating & managing your contact forms, plugins and email integrations.
Why you should reconsider your menu structure, and how to change it to drive more traffic through your website.
How to get your online sales and eCommerce really cooking, and managing your WooCommerce products & shop settings.
This Masterclass will be run across 4 weeks. Each week there will be a 2 hour webinar / workshop which will be broken into lecture, feedback and Q&A sections.
For each webinar, we set aside time for feedback based on the previous week’s lecture and tasks. We then work through the next module, with plenty of Q&A time at the end.
By limiting Masterclass numbers to only 10 people, we ensure you have plenty of opportunities to ask questions, get feedback and learn from each other.
Each module also comes with a range of resources, downloadables and templates for you to use immediately in building your confidence with WordPress.
We run our Masterclasses across a number of live webinars, after each session you’ll get to put what you’ve learnt into practice, then come back and talk about how it worked, ask questions and get feedback specific to your business. Each module also comes with a range of resources, downloadables and templates for you to use immediately in building your confidence with WordPress.
WEEK 1: BEYOND THE DASHBOARD
In week 1, we help you get familiar with the backend of your WordPress website. Learning how to navigate your website is the first step in taking control of how your website works for you. We will go through…
WEEK 2: CONTENT MANAGEMENT
In week 2, we cover all things content. When it comes to online marketing, content is still king, so you will learn everything you need to know to keep your web content up to date.
WEEK 4: POWERHOUSE PLUGINS
In week 4, we look at plugins and how the right ones can take your website from being an everyday WordPress site, to a powerful tool, not just for sales but any number of business functions you haven’t even considered. The extra features and functions that you can build into your website are almost limitless. We will show you…
OPTIONAL WEEK 5: ALL THINGS WOOCOMMERCE
With an understanding of the basics, you’ll see that Woocommerce is a powerful, flexible, yet very user-friendly e-commerce system for any online shop. In the optional Week 5, we are going to take a look at key Woocommerce settings, so that you’re setting everything up correctly from the word go.
Afternoon & evening sessions available;
your choice of 3-5pm or 7-9pm (AEST)
4 weeks, plus all support & materials
5 weeks, including eCommerce, support & materials