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Take control of your website today

WITH THE MADI WORDPRESS MASTERCLASS

Does your business have a WordPress website and you want to know how to harness it?

Are you sick and tired of having to go back to your web developers every time you need something changed or fixed?

Are you frustrated with the cost and time that these actions take when you’re pretty sure that it shouldn’t be that difficult?

Are you just over of all the technical mumbo jumbo used by your developers and IT team and just want someone to use everyday language to talk to you about your website?

Can you only find online courses that show you how to build a WordPress site, but not how to actually use it for your business?

Then the

WordPress for Business Masterclass

is for you!

WE’LL HELP YOU TAKE CONTROL!

Perfect for business owners, admins & marketers, we demystify WordPress, & help you turn your website into a powerful tool that amplifies your online presence!

LEARN THE SECRETS OF WHAT WORKS!

From the principles of how to build a page that sells, to the hidden fundamentals of SEO, setting up blogs for content marketing, database building, powerful plugins & more!

WHAT IS THE DELIVERY FORMAT?

Weekly 2hr webinar / workshop including lecture, feedback and Q&A sections.

10 Participant Cap for Workshops

Online support resources.

WHEN IS IT & HOW MUCH DOES IT COST?

Next Class Commences
Wed 14th September, 2022

WordPress Masterclass
Program Fee $1,749

Optional eCommerce week available for just $150!

LEARN THE SECRETS & TAKE CONTROL

LEARN THE SECRETS & TAKE CONTROL

WordPress has proven to be one of the most bulletproof of web design platforms – as long as it’s approached in the right way.

 

Used properly, a WordPress website will work like Lego bricks – you’ll be able to easily and endlessly modify and reconfigure it to your business & marketing needs! Even better, you often won’t need a custom coder to help you update your site.

You’ll learn…

How to conceptualise your site structure and pages to convert like a marketing pro.

How to easily update the contents and pages of your website, with your sales needs and Search Engine Optimisation (SEO) in mind.

How to go about creating blog posts, and the secrets to driving customers to your site from social media.

How to build a killer enquiry machine by creating & managing your contact forms, plugins and email integrations.

Why you should reconsider your menu structure, and how to change it to drive more traffic through your website.

How to get your online sales and eCommerce really cooking, and managing your WooCommerce products & shop settings.

We’ll show you how user-friendly WordPress REALLY is

What is the format?

This Masterclass will be run across 4 weeks. Each week there will be a 2 hour webinar / workshop which will be broken into lecture, feedback and Q&A sections.

 

For each webinar, we set aside time for feedback based on the previous week’s lecture and tasks. We then work through the next module, with plenty of Q&A time at the end.

 

By limiting Masterclass numbers to only 10 people, we ensure you have plenty of opportunities to ask questions, get feedback and learn from each other.

 

Each module also comes with a range of resources, downloadables and templates for you to use immediately in building your confidence with WordPress.

CURRICULUM BREAKDOWN:

The Weekly Modules

We run our Masterclasses across a number of live webinars, after each session you’ll get to put what you’ve learnt into practice, then come back and talk about how it worked, ask questions and get feedback specific to your business. Each module also comes with a range of resources, downloadables and templates for you to use immediately in building your confidence with WordPress.

WEEK 1: BEYOND THE DASHBOARD

In week 1, we help you get familiar with the backend of your WordPress website. Learning how to navigate your website is the first step in taking control of how your website works for you. We will go through…

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Understanding the backend navigation
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Different types of content builders available (eg, Gutenberg blocks, WYSIWYG page builders, and front-end drag and drop builders like Divi)
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Users and permissions so that you can safely outsource website management and updates to staff or external people
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How to update your website for security & ongoing device compatibility
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Discover a few essential plugins to maximize your website speed and security

WEEK 2: CONTENT MANAGEMENT

In week 2, we cover all things content. When it comes to online marketing, content is still king, so you will learn everything you need to know to keep your web content up to date.

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How to create new pages and posts
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How to edit your existing content so that your information is always up to date
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Different elements that you can use to build your pages and their impact on user experience
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We will show you how content creation looks in 3 different page builders so no matter how your WordPress website is built, you’ll be able to work with it
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We will also talk about SEO, and what you can do for each page and post to amplify your search rankings
WEEK 3: ALL THINGS MARKETING

Your website is a powerful marketing tool, so Week 3 will cover key elements in making your website work well for you in terms of user experience and Search Engine Optimization (SEO). We will cover…

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Website navigation and menu structure for both desktop and mobile versions of your website to ensure a great user experience right from the beginning
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Search Engine Optimization (SEO), plugins and settings to maximize your search engine rankings
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Using your website to grow and automate your mailing database with minimal fuss and effort on your part
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The huge marketing value in blog posts, and how to ensure you are adding them in a SEO friendly way as well as settings to better manage your social posting.

WEEK 4: POWERHOUSE PLUGINS
In week 4, we look at plugins and how the right ones can take your website from being an everyday WordPress site, to a powerful tool, not just for sales but any number of business functions you haven’t even considered. The extra features and functions that you can build into your website are almost limitless. We will show you…

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What plugins are, and how they build on the basic functionality of WordPress without needing to engage developers to custom code functions for you
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Where to find quality plugins (both free and paid versions) how to evaluate them for appropriateness, functionality and quality.
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You’ll learn how to upload and add them to your website, and how to configure them.
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We’ll also talk about API connections and how tools like Zapier can add even more functionality and integratedness to your website.

OPTIONAL WEEK 5: ALL THINGS WOOCOMMERCE

With an understanding of the basics, you’ll see that Woocommerce is a powerful, flexible, yet very user-friendly e-commerce system for any online shop. In the optional Week 5, we are going to take a look at key Woocommerce settings, so that you’re setting everything up correctly from the word go.

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How to connect your merchant accounts such as PayPal or Stripe, along with payment options like ApplePay, Google Pay, and AfterPay to make it even easier for your customers to buy from you.
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Managing taxes, shipping, and automated invoices and emails
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You’ll learn how to edit existing products, create new ones so your shop is always up to date
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We also run through how to export and import your products, which is very useful for large changes, for example, whole site pricing changes

Your Mentor

You’ll be taught by Amber, who has been designing, building and working with WordPress websites for over a decade to help market hundreds of businesses of all sizes.

 

Amber’s been using WordPress professionally for 10 years, so her understanding of what business owners need to know to effectively manage their WordPress websites is second to none. Training business owners, admin staff, marketing assistants and her own staff to use WordPress has given her a unique perspective on the specific needs and frustrations of non-techy people working with websites.

 

As a result, this course is practical, hands-on and easy to understand – you will learn everything you need without the techno-babble!

Kurt

DATES & COSTS

Next Class Commences Wed 14th Sept, 2022

Afternoon & evening sessions available;
your choice of 3-5pm or 7-9pm (AEST)

WEEK 1: WEDNESDAY 14/09

WEEK 2: WEDNESDAY 21/09

WEEK 3: WEDNESDAY 28/09

WEEK 4: WEDNESDAY 05/10

OPTIONAL SESSION 5: WED 12/10

Seats are limited, so register today!

WordPress Masterclass

4 weeks, plus all support & materials

WordPress Masterclass with ecommerce

5 weeks, including eCommerce, support & materials

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© Madi Digital | All Rights Reserved
Privacy Policy | Terms of Use | Terms & Conditions